Unlocking the Past, Shaping the Future: Dr Lucy Cramp’s Enterprise Journey in Archaeological Science

In our latest spotlight on the 2024–25 University Enterprise Fellows, we meet Dr Lucy Cramp, Associate Professor in Archaeology, whose work bridges the ancient world and cutting-edge analytical science. Lucy’s journey is a compelling example of how enterprise can emerge from deep disciplinary expertise—and how the UEF can provide the space and support to turn a thriving research niche into a sustainable, impactful technical service.

Michele, Manda and Lucy discuss her University Enterprise Fellowship

From Ancient Pots to Molecular Clues

Dr Lucy Cramp’s academic journey is a masterclass in interdisciplinary creativity. She started her academic journey studying archaeology and anthropology at Oxford, a selection she made informed by her strong interest in human behaviour, cultural practices, and identity— as such she describes herself as firmly rooted in the arts and humanities having dropped science subjects after GCSE stage. A glimpse into the applications and techniques of archaeological science late in her degree revealed that analytical chemistry could offer powerful tools to explore those very questions she was most interested in, and drew her back towards those sciences she thought she had left behind.

That spark led her to a master’s in archaeological science and then a PhD that used organic residue analysis to investigate how Roman pottery was used in Britain. This technique, which extracts molecular traces from ancient ceramics, allowed her to reconstruct what those vessels once held—offering direct insight into past diets, cultural exchanges, and even identity formation.

Her move to Bristol—initially to work in the School of Chemistry—placed her at the heart of a globally recognised hub for biomolecular archaeology. Over the past two decades, she has helped build a bridge between disciplines, establishing in-house archaeological chemistry facilities and fostering collaborations that span the arts and sciences. Today, Lucy is a leading figure in archaeological chemistry, working at the intersection of molecular science and cultural heritage.

Unlocking the Scientific Potential of the Past

Organic residue analysis opens a unique window into the past. By identifying the lipids and other organic compounds preserved in ancient pottery, researchers can determine what people were cooking, storing, or consuming—sometimes thousands of years ago. This method doesn’t just confirm assumptions; it challenges and refines them. It can reveal long-term dietary shifts, regional culinary traditions, and even religious practices, such as the absence of pork amongst medieval Jewish communities settled within English towns.

Despite its transformative potential, this technique has remained largely confined to academic institutions. The barriers— expensive, specialist equipment, technical expertise, and time-intensive analysis—have made it inaccessible to much of the heritage sector, including commercial archaeology units and museums. While Lucy’s colleagues had developed ad hoc analyses into a more routine external service over time, growing demand made it clear that a more structured, sustainable approach was needed.

That demand was already there: developer-funded archaeological units, museums, and international researchers were eager to access this powerful method. But the infrastructure to support it—staffing, pricing, business planning— needed an overhaul. “We had the technology, the demand, and the expertise,” Lucy explains. “But we needed the time and space to build something that could last.”

The University Enterprise Fellowship arrived at exactly the right moment. It gave Lucy the headspace to step back from day-to-day pressures and reimagine the service from the ground up. With support from colleagues in Chemistry and professional services,  a robust business model, a sustainable staffing structure, and a clear pricing strategy was developed. The goal: to create a service that is not only scientifically rigorous but also accessible, scalable, and built to last.

From Service to Strategy: Building for the Long Term

For a time, a research associate in the School of Chemistry had offered the analysis as a service to external partners. But when that colleague moved on, Lucy and her collaborators faced a decision: let the service fade or reimagine it for the long term. They chose the latter.

Working with colleagues in Chemistry and supported by professional services staff, Lucy and co-lead Mélanie Roffet-Salque have led the transformation of the service into a robust, team-based operation. They’ve analysed past projects, mapped client needs, and developed a pricing model that balances accessibility with sustainability. “It’s been incredibly satisfying,” she says. “We’ve built something we’re really proud of.”

Alongside the business model, Lucy is also exploring ways to streamline the science. One major bottleneck is the manual interpretation of complex chemical data. “It’s time-consuming and labour-intensive,” she explains. “We’re exploring the use of semi-automated data processing tools to speed that up—without compromising quality.”

This innovation could make the service even more scalable and efficient, and it’s a key focus for the remainder of her Fellowship year.

Building a Centre, Building a Culture

Lucy also led a team that secured AHRC capital funding to establish a new centre that will provide access to archaeological chemistry for the wider heritage sector. The goal is to create a seamless, flexible service that can be accessed through commercial contracts, research collaborations, or public funding routes.

And it’s not just about the science. Lucy is passionate about the role of early-career researchers and professional services staff in the enterprise journey. “It’s been a real team effort,” she says. “And for many of the people involved, it’s their first experience of working at the interface of research and commercialisation. It’s opening up new perspectives and new skills.”

A Sustainable Future

Unlike many academic projects, this one isn’t designed to end after three years. “That’s been a big shift in mindset,” Lucy reflects. “We’re building something for the long term, not a fixed term project with a clearly defined end date, like most research projects. That means thinking ahead—about staffing, about market changes, about how we adapt. It’s a different way of working, but it’s really rewarding.”

Looking ahead, Lucy sees potential to expand the service, add new analytical techniques, and deepen its integration with both research and heritage practice. But for now, she’s focused on consolidating the foundations.

Advice for Future Fellows

Lucy’s advice to others considering the UEF? “Get the right people around you early. Don’t try to do it all yourself. The Fellowship gives you the time and the network to build something properly—and that makes all the difference.”

From ancient artefacts to cutting-edge analysis, Lucy’s work shows how enterprise can emerge from curiosity, collaboration, and the courage to build something new. Thanks to the UEF, that vision is becoming a reality—one pot at a time.

There’s still time to register for next week’s Festival of Enterprise via Develop, where you’ll get to hear from Lucy and our other Enterprise Fellows, alongside many more exciting talks and presentations!

Exploring the Depths of Water Quality: Nicholas Howden’s Journey Through Interdisciplinary Research and Enterprise Fellowship

In the next in our series of conversations with our University Enterprise Fellows, we spoke with Professor Nicholas Howden of the School of Civil Aerospace and Design Engineering at the University of Bristol.

Michele, Manda and Nicholas talk about his Enterprise Fellowship

A Diverse Background Across Academia and Industry

Nicholas’ academic background straddles multiple disciplines, starting with a general engineering degree, where he specialized in civil engineering. He recalls he was particularly inspired by professors who had practical experience in industry, which he found enriched their teaching and made it more accessible and exciting. This blend of theory and practice became a cornerstone of Nicholas’s approach to research and problem-solving.

Nicholas’ undergraduate degree was followed by a PhD in hydrology, hydrogeology, and hydrogeochemistry and, after completing his PhD, he worked as a hydrologist for contaminated land consultants and the former technical arm of the Coal Board as a hydrogeologist. His work involved addressing legacy issues associated with coal mining and how these impact water quality. This time in industry provided him with in depth understanding of the complexity of the water system and the many factors which can impact water quality, combined with hands-on practical experience of tackling environmental problems.

After this period in practice, Nicholas returned to academia, first at Cranfield University in the National Soil Resources Institute, where he expanded his understanding of soil and land use, and later at the University of Bristol. While his disciplinary home at Bristol remains in engineering, his expertise would make him equally at home in Earth sciences, physical geography, or environmental sciences. Nicholas’ diverse background across academic research and industry equipped him with a very pragmatic, yet embracing of complexity, perspective on environmental challenges.

The University Enterprise Fellowship: A New Frontier

Nicholas’s work as one of our 2024/25 University Enterprise Fellows focuses on the impact of agriculture on water quality. Techniques used in agriculture over the past 100 years or more have significantly affected the chemistry of water in river catchments, sometimes with long lags and complex interrelations. For example, he describes how during WWII, the UK abruptly increased arable land use, leading to a massive release of nitrogen and carbon into groundwater and rivers. The effects of this were seen decades later, highlighting the long-term impact of agricultural practices. Agricultural chemicals, including fertilizers and pesticides, move into and through every component of the hydrologic system—air, soil, soil water, streams, wetlands, and groundwater. Increased levels of nutrients from fertilizers can stimulate algal blooms, affect stream health, and increase treatment costs for drinking water. This has implications for drinking water, ecological value, and estuarine environments. Nicholas’s research aims to understand how agricultural practices propagate through the system, often with long delays, and in his enterprise fellowship he seeks to create a credible and actionable plan as to how his and others’ research can be applied in practice to protect water supplies now and in the future.

As a University Enterprise Fellow, Nicholas continues this theme of addressing complex environmental issues with a blend of fundamental science and engineering coupled with an industry-informed grasp of the many pragmatic considerations of understanding and influencing water quality. He is using the fellowship to “deep dive” into the wider context of what influences water quality, and in doing so is engaging with a wide range of stakeholders involved in the water industry with the ultimate aim to provide robust evidence to help industry and regulators make informed decisions to ensure water security. He describes the University Enterprise Fellowship as transformative, in that it has given him protected time and “permission” to step away from some of his regular teaching and research activities and invest substantial time to really listen to industry stakeholders, and understand their context, and the most pressing problems to solve. He stresses the differentiation between this fellowship and research; the UEF is much more about building relationships and understanding the viable paths by which ideas and solutions might be implemented in practice.

Collaboration and Policy Implications

Managing these issues requires understanding historical practices and predicting future impacts. The challenge is to provide evidence for practical solutions, whether it’s building treatment works or modifying agricultural practices. Nicholas’s work is crucial in helping industry and regulators navigate these complex challenges.

Nicholas’ current principal external collaborator is a water company, but his work has broader implications for policy and industry practices. Policy is usually based on evidence, and the complexity of these issues requires long-term planning beyond typical five-year cycles. The data science environment has changed, with an expectation for real-time monitoring and decision-making. However, real-time monitoring for water quality is complex and requires validation.

Listening, Learning, and Building Networks

One of the key differences between Nicholas’s enterprise fellowship and his regular academic role is the emphasis on listening and learning. Nicholas humorously notes that being an enterprise fellow gives him time off from the day job of a professor, which is to “profess.” Instead of speaking, he has the time to prioritise listening and figuring out which questions he needs to ask to really understand the water industry’s challenges. The fellowship has given him the time to understand the concerns of industry stakeholders, hear how they think about problems, and explore practical solutions. This understanding is crucial for providing effective solutions and building relationships.

Nicholas’s journey through the fellowship has involved building networks, strengthening existing contacts and making new ones. One thing he attributes his extensive network to is being a trustee of CIWEM (Chartered Institution of Water and Environmental Management), which provided him with excellent contacts that he would not otherwise have encountered in his regular academic role. He highlighted the importance, particularly for early career academics, of taking roles that could be seen as peripheral to one’s main academic career but can bring unanticipated benefits like contacts and insights. Nicholas recommends that more junior academics take such opportunities, although in a measured and intentional way, carefully picking and choosing the opportunities that really interest them.

Looking Ahead

By the end of his fellowship, Nicholas hopes to have an agreement with a company about the next 18 months to three years of work, including a draft business plan. He also aims to identify initial projects where his work can add value and involve other university colleagues in the future.

Final reflections

Nicholas Howden’s use of the University Enterprise Fellowship is not an entrepreneurial, spin-out journey, as some are – rather his is a showcase of listening and learning, and collaboration with industry stakeholders. His work addresses complex environmental issues with a blend of theoretical knowledge and practical experience, providing robust evidence and practical solutions to help industry and regulators make informed decisions. With a focus on historical perspectives, policy implications, and building networks, Nicholas’s work is paving the way for a more sustainable future.

We’ll have one more UEF interview ahead of this year’s Festival of Enterprise. If you’ve enjoyed learning more about this year’s cohort and their activities, sign up to attend via Develop and hear more from our UEFs and our Early Career Enterprise Fellows!

The Ivory Detective: Dr Rebecca Shepherd’s Journey from Research to Enterprise

May 2025 

In our latest interview, we had the pleasure of speaking with Dr. Rebecca Shepherd, Senior Lecturer in the School of Anatomy at the University of Bristol and one of the University Enterprise Fellows for 2024/25. Rebecca shared her fascinating journey where a short discussion with one of her anatomy idols lead her to become a leading expert in ivory identification, and has seen her work with archaeologists and anthropologists, heritage organisations, auction houses, collectors and more. 

Michele, Manda and Rebecca discuss her University Enterprise Fellowship

From biomedical science to mammoths 

Rebecca’s path to her current role is inspiring, and a little unconventional! She began her career in biomedical science and, after her first degree, worked for a time as a healthcare scientist in the NHS. After having her first child, she decided to pursue a PhD – never one to flinch at a challenge – and this led her to the field of anatomy. “I got involved with anatomy teaching during my PhD and absolutely loved it,” she recalls with a smile. This passion for anatomy teaching and research saw her land her first academic role at the University of Lancaster and ultimately brought her to the University of Bristol in 2022. 

Rebecca’s research focuses on using Raman spectroscopy to differentiate between elephant and mammoth ivory. This technique, which involves firing lasers at samples to analyse their molecular composition, has proven to be exceptionally useful for the differential identification of ivory in a wide range of artefacts, and is small and portable so suitable for analysis in the field such as at archaeological digs or “backstage” in museums. “It’s like being a detective for the day,” she says enthusiastically.  

Unlike other methods such as DNA analysis or radiocarbon dating, which destroy a portion of the sample and often require extensive preparation prior to testing, Raman spectroscopy is non-destructive and requires no sample preparation. This makes it particularly valuable for analysing precious artefacts without causing damage. Additionally, Raman spectroscopy can perform spatially offset analysis, allowing examination below the surface layer. This means that even if there is paint, pigments, minerals, or dirt on the surface, the technique can focus below the surface layer to examine the composition of the material underneath, negating the need to clean the sample. 

Rebecca’s journey into ivory identification began with a serendipitous conversation during her PhD. “There aren’t many celebrity anatomists, so when I heard Professor Alice Roberts was coming to Lancaster, I invited her to come and visit the Anatomy Department. To my surprise and delight, she accepted! We showed her round and then went out for lunch.  She reflected on the difficulty of ascertaining what objects found on archaeological digs were made from – especially telling the difference between elephant and mammoth ivory in carved artefacts. I was so fixated on impressing Alice Roberts I just said “sure, I can do that”. I hadn’t considered how I would actually achieve it!” she admits with a laugh. With support from her networks she got access to some specimens to start building up a library of Raman spectra, and sure enough, her confidence paid off: She could differentiate between ivory from different species. Her research gathered pace, and initially focused on archaeological applications thanks to that first conversation, but her work soon attracted the attention of the WWF, leading to collaborations aimed at wildlife conservation. While it is illegal to trade elephant ivory, there are no restrictions on the sale of mammoth ivory. The similarities between the two pose a problem for law enforcement. 

Ivory Identification in Demand: From Research to Enterprise 

Rebecca could quite easily have pursued a purely research approach to her analysis, but once her work was published and became known about in the niche field of ivory identification, her expertise quickly became highly sought after, with requests coming from law enforcement, auction houses, museums, and private individuals. “There’s a real shortage of people who can accurately identify ivory,” Rebecca explains. As explained above, most techniques are destructive – no good if you are working with rare or precious objects. Other people do it by visual inspection, but this is far from fool-proof. It’s fairly reliable if you’re working with a whole tusk or large section of a tusk, but is extremely difficult to be confident of if the ivory has been worked into an object such as jewellery, part of a musical instrument, or other small, intricate object.  

The demand led her to realise the potential for a niche consultancy service, which led her to apply for a University Enterprise Fellowship, so that she could properly explore the best way to take this forward and gain some higher qualifications to support her business case for ivory analysis as a service. 

The Fellowship’s Impact 

The University Enterprise Fellowship has been instrumental in Rebecca’s entrepreneurial journey. “It’s given me the time and resources to think about this properly, to explore and navigate the mechanisms available to me to commercialise this service, to consider my options and ascertain which way works best for me” she says. The fellowship has also provided her with valuable skills and qualifications, such as advanced laser safety. “Having that extra layer of professionalism has been really helpful when discussing with clients,” she notes. 

Rebecca acknowledges that the Fellowship has progressed differently than she initially imagined. “I had hoped to be fully self-sustaining by now, but it’s been a bit slower than I had planned,” she admits. However, she views this as a natural part of the journey and encourages others to persist and not become frustrated if things take longer to come to fruition than they had hoped. “It’s about building connections and momentum, and that’s happening,” she adds with optimism. 

Being a University Enterprise Fellow has also connected Rebecca with a community of like-minded individuals. “Being part of a community of like-minded individuals who share a passion for tackling real challenges at scale across a wide range of disciplines has been invaluable,” she says warmly. This supportive network has provided her with a sense of belonging and mutual support, which she describes as crucial in navigating the entrepreneurial landscape and connecting with similarly entrepreneurial academics and researchers. 

A Multidisciplinary Approach 

Rebecca’s project exemplifies the power of multidisciplinary research, combining biology, chemistry, physics, and data science to tackle complex problems. By using Raman spectroscopy, she leverages principles from physics and chemistry to analyse ivory samples. Her work also draws on biological and ecological knowledge to identify different ivory species. Additionally, Rebecca collaborates with data scientists to develop machine learning algorithms for analysing Raman spectra, integrating advanced computational techniques. These algorithms help automate the process of identifying ivory types by recognising patterns in the spectral data, making the analysis faster and more accurate. Rebecca initially sought help from a data scientist to create a user-friendly interface for some principal component analysis to separate out Raman spectra from different species. However, during their discussions, the data scientist suggested a more advanced approach using machine learning. As tusks contain a mineral component, they trained machine learning to differentiate between geological minerals in a large, open-source Raman dataset, and then fine-tuned on their smaller ivory dataset. This significantly improved the accuracy of ivory identification. “I just wanted a simple interface, but talking to the data scientist opened up new possibilities. They said, ‘No, we can do something so much more,’ and that’s how the AI aspect of the project came about.” 

“It’s an incredibly interdisciplinary undertaking,” Rebecca says. “We’ve got the hard physics of Raman, the material science, the AI elements, the biology of the tissue, the archaeology, and the social history.” She explains that the integration of AI allows for the handling of large datasets, improving the precision of ivory identification and enabling the detection of subtle differences that might be missed by the human eye. This approach not only enhances the accuracy and efficiency of her research but also opens up new avenues for applications in wildlife conservation, archaeology, and law enforcement. Rebecca recalls having to request information from Bristol University on how to bring a gun into the Anatomy Department for analysis because it was suspected to have mammoth ivory inlays. “The safety officer said it was the first time they’ve been asked that question, but it highlighted the diverse applications of our work,” she says with a chuckle.  

Looking Ahead 

As Rebecca continues to build her consultancy, she hopes to make it self-sustaining and use the profits to fund further research. “I want to have the flexibility to follow the interesting ideas that come up,” she says. She also sees the potential for her work to inspire others in her department. “It’s great to see colleagues now thinking about how they explore the enterprise aspects of their research – lots of people have approached me to ask for my thoughts on their ideas,” she adds. 

Rebecca’s innovative use of Raman spectroscopy and her dedication to both research and enterprise are making a significant impact in the field of ivory identification and beyond. Her story also serves as an example of the benefits of following interesting leads and questions, without necessarily knowing where they’ll take you – and having confidence you can do something before you know whether you actually can! 

Thanks, Rebecca! If you’d like to hear more from Rebecca and our other University Enterprise Fellows, sign up to the Festival of Enterprise (Wednesday 4th June). Spaces are limited, so act now to secure your place!

The Bristol Method: Bringing Physiology Education to Life Through Simulation. An interview with University Enterprise Fellow Dr Rich Helyer

In the next in our series of interviews with this year’s University Enterprise Fellows we meet Dr Richard Helyer, Senior Lecturer in Physiology. Rich’s journey is anything but conventional, and it’s this eclectic path that has shaped his innovative and entrepreneurial approach to teaching.

Michele, Manda and Rich discuss his University Enterprise Fellowship

A Career Built on Curiosity (and a Bit of Chaos)

Rich’s career path is anything but linear—and that’s what makes his story so compelling. “I get easily distracted and easily bored,” he says with a grin, “so every time I’ve changed a role, I’ve done something completely different.”

Rich began with a degree in microbiology at the University of Bristol, with ambitions of becoming a plant pathologist. But when a PhD opportunity in this area fell through, he pivoted to marine microbial biology and took up a studentship at Strathclyde. That, too, didn’t go to plan. “My supervisor was often travelling, and on my first day, a friendly postdoc told me that the equipment I was supposed to use hadn’t worked in years,” he recalls. “It was a disaster.”

Undeterred, Rich returned to Bristol to pursue a PhD in pyrolysis mass spectrometry—a bit of a pivot, admittedly, but still relevant to microbiology, as the technique can be used to identify bacteria. It was a highly technical and quite niche field, and after completing his doctorate, he found himself at another crossroads. “I was a bit bored and didn’t know what to do,” he says. Around this time his father, who ran a construction contracting firm, was in need of support, so Rich offered to help out in the family business, just for the short term. That temporary stint turned into a career pivot that lasted seven years!

Eventually, when his father retired Rich had to decide between stepping into that company leadership role, or another path. He considered running the family business but ultimately thought “no, this is too much like hard work for me,” and decided to return to science. He landed a role in physiology—despite having no formal background in the subject—because the recruiting manager had had such difficulty finding someone to fill the role. “I thought, I don’t know much about physiology, but as long as I can stay one page ahead of the students, I’ll be fine,” he laughs.

From there, he taught himself physiology, gradually specialising in several different areas including a fellowship in inner ear electrophysiology, and stayed in Bristol even after the research group he was part of disbanded. A temporary lectureship turned into a permanent role, and over time, Rich became a general physiologist with a passion for teaching. “I love teaching first- and second-year physiology to anyone who needs it—scientists, medics, vets, dentists,” he says. “Even if it’s not always their favourite subject!”

His story is a testament to the power of adaptability, curiosity, and saying “yes” to opportunities—even when you’re not quite sure where they’ll lead. “Academia, if you get it right, lets you follow what you enjoy,” he reflects. “And I still enjoy it.”

Simulation with Substance: Teaching the ‘Why’, Not Just the ‘What’

As an education-focussed academic – Pathway 3 in Bristol terminology – Rich’s role involves a lot of teaching and assessment. In particular he teaches physiology using simulation – but not in the way that simulation is commonly used.

“Simulation in medical education is often used to rehearse clinical procedures—how to stop bleeding, restart a heart, or manage a crisis”, Rich explains, but he has spent the last 15 years pushing simulation in a different direction: one that doesn’t just assess the “what would you do in this situation” question, but allows the students to really probe the science behind the symptoms, and to dive deeper into the underlying mechanisms of health and disease to enrich their understanding and professional development.

At the core of his work is a sophisticated physiological model embedded in high-fidelity human patient simulators. These simulators don’t just mimic symptoms—they respond in real time to interventions like blood loss or drug administration, based on integrated models of cardiovascular, respiratory, and other systems. “Most people rush to the clinical scenario,” Rich explains. “We slow it down. We ask: what’s happening in the body? What systems are involved? What’s the underlying physiology?”

This approach—what Rich proudly calls “basic science simulation”—is rare and technically demanding. Writing these scenarios requires a deep understanding of systems physiology and the ability to translate that into dynamic, interactive teaching tools. “It’s hard,” he says. “You need someone who understands how all the systems integrate. That kind of expertise is rare.”

The real breakthrough came with the advent of virtual patients. Unlike physical  manikins, which are limited by space and cost, virtual patients can be projected to large groups, making simulation-based teaching scalable. “Suddenly, we could bring the patient into the lecture theatre,” Rich says. “Students could see the signs, the monitors, the changes in real time—and we could talk through the physiology as it happened.”

Rich’s team has developed a suite of scenarios that can be used not just for clinical drills, but to teach physiology to scientists, early years health professionals, and even engineers. These scenarios are now being referred to by some as “The Bristol Method”—a testament to their originality and impact. It also got Rich to thinking that this model, this novel approach, wasn’t just useful in Bristol – it could be applied to clinical and science education all over the world.

This innovation caught the attention of a major simulation company. One of their senior figures saw the potential for a global digital textbook based on Rich’s scenarios—a resource that could teach physiology through simulation to students around the world. But just as the partnership was gaining momentum, the company’s healthcare division was sold off. “It was like a cull,” he says. “I had to ask myself—was this the end of the road?” Instead, it became a turning point.

The Fellowship That Reignited the Flame

The University Enterprise Fellowship arrived at exactly the right moment. “I saw it as a last chance to get this off the ground again,” Rich explains. “I needed the headspace, the leeway, and the access to expertise, to figure out what to do next.” The Fellowship gave him all of that—and more.

The fellowship was fortuitously timed, as it was awarded around the same time that Rich reconnected with one of the key figures in the simulation world: Willem van Meurs, one of the original developers of the physiological model used in simulators. Encouraged by a mutual contact, they began collaborating and co-authored a short book, Learning Physiology in Context, which helped raise the profile of Rich’s approach internationally. “Willem is incredibly respected in the field,” Rich says. “he is an incredible mentor and having him champion our work gave it real credibility. Not only that our collaboration opened new avenues and we have become firm friends”

This encouragement and mentorship, coupled with the experiences Rich gained more directly through his Fellowship, gave him the confidence and credibility to engage with new industry partners. “I’ve learned how to assess whether a company is the right fit,” he says. “I understand funding stages, risk, and how to speak their language. I can differentiate, recognise whether a prospective partner is a good fit for me, rather than feel I have to engage with any and every potential deal. That’s all thanks to the Fellowship and the support from the Research Commercialisation team.”

Through the Fellowship, Rich has been able to explore new commercial pathways beyond traditional licensing—such as commercial research partnerships and scenario development funding. “Before, I only really knew about licensing,” he says. “Now I understand there are other models that might be a better fit for what we’re doing.”

And while the journey hasn’t been linear, it’s been transformative. “Without the Fellowship, I think I’d have called it a day,” he reflects. “Now, we’re further down the pipeline than I ever expected—and we’re just getting started.”

A New Chapter: Digital Twins and Global Reach

Now, Rich is working closely with a dynamic new company developing human digital twins—virtual models of the human body that could transform healthcare education. They’ve already run a successful pilot with Bristol medical students and are exploring ways to integrate Rich’s scenarios into their platform.

“This isn’t just about licensing anymore,” he says. “It could be a commercial research partnership, or a model where the company funds scenario development within the university.”

And it’s not just about Rich. He’s already involving early-career colleagues in the work, offering them a taste of enterprise and a chance to shape the future of physiology education. “We’ve got some brilliant early-career academics on board,” he says. “They’ve got the energy, the ideas—and now, the opportunity.”

Rich is passionate about creating space for others to grow. “You can’t overestimate the value of a young, enthusiastic person,” he says. “They bring energy, fresh thinking, and they’re not bogged down by the same pressures. Time doesn’t work the same way for them—it’s a real asset.”

But he’s also quick to point out the importance of mentorship. “It’s a pleasure of my job—seeing younger people come up the tree and go above me. That’s absolutely brilliant.” One of his team members, a teaching associate and systems integrative physiologist, joined while finishing her PhD and was unsure about her future on the teaching track. “This has opened her eyes to what academic work can be,” Rich says. “It’s not just lectures and marking—it can reach into healthcare, industry, education policy. That’s what the Fellowship has helped me to facilitate.”

By including early-career colleagues in meetings, conferences, and collaborative projects, Rich is not only building capacity for his enterprise work—he’s also helping to cultivate a new generation of enterprising academics.

Advice for Future Fellows

Rich’s advice to the next cohort of Enterprise Fellows is simple: be open, be brave, and make time. “The business world isn’t as scary as you think,” he says. “And even if you’ve worked with industry before, you’ll still learn a lot. Just make sure you carve out time to engage with everything the Fellowship offers—you won’t regret it.”

From simulation suites to international partnerships, Rich’s story is a testament to the power of persistence, creativity, and the right support at the right time. As he puts it: “Without the Fellowship, we’d probably have called it a day. Now, we’re just getting started.”

Thanks, Rich! If you’d like to hear more from Rich and our other University Enterprise Fellows, sign up to the Festival of Enterprise (Wednesday 4th June). In the meantime, I’ll be back next Tuesday with another UEF profile.

Empowering Multilingual Education: An Interview with Rob Sharples

By Michele Barbour

Ahead of this year’s Festival of Enterprise, our annual flagship event which celebrates the intersection of industry and academia, Manda Baynes (Innovation Officer, University of Bristol) and I have been sitting down with our University Enterprise Fellows to talk all things enterprise!

In the latest in our interview series, we had the pleasure of speaking with Dr Rob Sharples, Senior Lecturer in Language and Education at the University of Bristol and founder of a new university spin-out company, Heddle. Rob shared his journey from being a teacher to academic to entrepreneur, highlighting his passion for supporting multilingual children and the importance of being willing to swim against the tide and try something new. 

(L-R) Michele Barbour, Rob Sharples and Manda Baynes discuss his new spinout company,

A Passion for Education 

Rob has always been passionate about working with children. He spent ten years as a teacher before pursuing a doctorate. “My PhD focused migrant pupils and their teachers”, Rob told us, “which was a natural fit with the research community at the University of Bristol.” 

Rob’s journey into academia was not the typical one, in that he left a job he loved to embark on a research career. “I always say to people when they ask if they should do a PhD, put it off for as long as possible,” he said with a smile. “It’s that motivation when you can’t possibly not do a PhD that drives you to devote years of your life to a single question.” 

Rob’s perspective as a teacher-turned-academic put him in a strong position to develop interventions that really work in the field. “When I was a teacher, I worked with migrant and refugee families, primarily teenagers outside of school,” he recalled. “Language teaching was a big part of it but we also worked with charities and other agencies to get the right support in place. This experience of working collaboratively and looking at the wider context of these young people’s lives was very valuable when I came into the university.” 

Rob’s research has led to a series of interventions that teachers can use, with little training, to improve the attainment of children who are new to English. But with nearly two million bilingual children in England alone, he needed a new approach to get that support where it was needed. This gave rise to his spinout company, Heddle. 

The Heddle story so far – Innovative Tools and Resources for Teachers 

Rob recently founded spinout company Heddle to make that expertise available to every teacher. As he explains, “we started with video courses and resource packs for specialist teachers, but we’ve had to expanded quickly to meet demand.” Heddle now offers a core membership for schools as well as specialist consultancy to multi-academy trusts and international schools, and is developing new edtech tools as well. “By the end of the year, our new digital assessment will give teachers precise, personalised recommendations and give an unparalleled level of insight to school leaders”. 

It is urgently needed, as the new company addresses the gap left by the withdrawal of guidance and policy over the past 15 years. Rob emphasises the importance of supporting the teacher-student relationship and ensuring that technology enhances, rather than replaces, this crucial dynamic: “Most edtech works great for students who can engage with it, who have the access and the support networks, but it’ll never reach the kids I want to support, and it can never replace their relationship with a teacher. Heddle exists to make teachers’ lives better, not to replace them”. 

The importance of a University Enterprise Culture 

Rob is one of the 24/25 University Enterprise Fellows which, alongside the ARC Accelerator, has provided him with time, support, and resources to further his enterprise ambitions. Rob is acutely aware of the importance of the supportive enterprise ecosystem in the University and the wider city, and the benefits of being part of a community of academic entrepreneurs. “The University has been absolutely fundamental to what we’re doing now,” Rob emphasised. 

He describes the University Enterprise Fellowship as a cornerstone of his success, providing him with the time, space, and resources to develop his ideas. “The fellowship provides credibility and legitimacy for activities which might otherwise be considered peripheral to an academic career”, he adds. “That has been invaluable.”  

Rob also highlights how the network of Enterprise Fellows has offered a sense of belonging and mutual support. “As an academic entrepreneur, you feel sometimes that you’re a bit of a square peg in a round hole,” Rob said, “but the fellowship gives you a community of people who also don’t fit the traditional academic mould: like-minded individuals who share a passion for tackling real challenges at scale.”  

Looking Ahead 

When asked what advice Rob would give to other academics and researchers who might be interested in exploring enterprise opportunities, he recommends taking advantage of the support available and explore the many events, lectures, masterclasses and online resources that allow them to test their ideas in a low-risk environment. “It’s a safe, well-supported way to take a risk,” Rob said. “Who wouldn’t want to try that?” 

Rob is excited about the future of Heddle and the impact he hopes it will have on the experiences of children and teachers. He acknowledges the challenges of balancing his academic career, entrepreneurial ventures and personal life but he thrives on the fast-paced, ever-changing nature of his work. “I like the slightly frenetic side of it,” Rob admitted with a grin. “I like having a point in the horizon to aim for but not knowing how we’ll get there.” 

Thanks, Rob! If you’d like to hear more from Rob and our other University Enterprise Fellows, sign up to the Festival of Enterprise (Wednesday 4th June). In the meantime, I’ll be back soon with another UEF profile!

Rob Sharples spoke with Michele Barbour and Manda Baynes in April 2025 

www.heddle-eal.com 

By Michele Barbour

Today, I had the pleasure of catching up with Manda Baynes, Innovation Officer at the University of Bristol. She shared insights into her role and the various activities she engages in to foster innovation and enterprise across the university. 

A Day in the Life of an Innovation Officer 

As an Innovation Officer, Manda works on a wide range of enterprise and innovation initiatives. One of her biggest commitments is end-to-end support of the University Enterprise Fellowship and Early Career Enterprise Fellowship schemes, ensuring that prospective and active fellows have access to clear guidance and advice. She is also involved in organising and coordinating activities such as Enterprise Sessions and Masterclasses. Her role has a quantitative, reporting dimension, assisting with the drafting of annual monitoring statements for Higher Education Innovation Funding (HEIF), and a communications and culture dimension, engaging in internal projects such as the recent “telling stories within DREI”, an initiative to help colleagues better understand the different roles, teams and priorities across a large division. In addition, Manda also currently leads on a UEIC <University Enterprise and Innovation Committee> project exploring and mapping enterprise and innovation training opportunities available for UoB researchers, with the aim to ensure they have the resources and training they need to realise their ambitions. 

“No day is like another, which is what I love,” she says, highlighting the variety and excitement in her job. 

The Joy of Working with People 

One of Manda’s favourite aspects of the role is working with people. She enjoys collaborating with researchers across different faculties and helping them navigate the complexities of University processes. Her previous experience in the School of Chemistry gave her a particularly subject-focussed perspective, and in this role she has enjoyed getting to grips with a much wider range of disciplinary specific needs, allowing her to broaden her perspective and the impact of her work. 

“I am a real people person,” she explains. “Working with the fellowships and seeing the impact we have not just locally but on a larger scale is incredible.” 

Manda particularly helps researchers and Enterprise Fellows understand and navigate University processes, provides a friendly face and a listening ear, and connecting them with the right resources and people. Whether it’s answering logistical questions or linking prospective fellows with current ones, she is there to facilitate and support. 

“I help facilitate processes and provide support,” she says. “Sometimes, I’m just a friendly ear for them to check in with and make sure they know how the various systems and processes work” 

Building a Community 

Manda also emphasises the importance of building a community among the Enterprise Fellows. She encourages current and previous fellows to support one another and those interested in applying for fellowships in the future. Additionally, she organises yearly gatherings where all the fellows can meet, share their work, and discuss challenges and building strong sense of mutual support and enthusiasm. 

“It’s like a mini enterprise community,” she notes. “It’s fabulous to be part of and to encourage.” 

Defining Success 

For Manda, success is seeing the researchers and fellows she supports flourish. Watching their ideas develop into actions and outcomes is really satisfying. 

“Seeing the tangible impact we’re having is really fulfilling,” she says. “It’s exciting to see acorns grow into small saplings – and perhaps, in time, into mighty oaks!” 

What’s next on the Enterprise and Innovation Blog?

Manda and I (plus the rest of our wonderful team) are hard at work gearing up for the Festival of Enterprise later this year, with our Enterprise Roadshows and Masterclasses in full swing across University campus too.

Our University Enterprise Fellows and Early Career Enterprise Fellows are busy too! You’ll be able to hear from them at this year’s Festival of Enterprise, but keep an eye on this blog over the next couple of months as I sit down with them and find out more about what they’re up to and how our schemes are supporting their activities.

Until then!

Introducing the 2025-26 University Enterprise Fellows!

By Michele Barbour

Following our Early Career Enterprise Fellowships announcement last month, I have more exciting news to share with you all.

We have confirmed our next cohort of University Enterprise Fellows (UEFs)! This fellowship scheme, launched in 2022, enables academics and researchers at the University of Bristol to explore an opportunity in enterprise, entrepreneurship, and research commercialisation. What we mean by ‘enterprise’ is illustrated in this short video from the Festival of Enterprise 2022, and we’ve been delighted by the response to this scheme since it first launched.

Our 2025-26 University Enterprise Fellows

Read on to learn more about this year’s cohort!


Amberly Brigden

Epilepsy, affecting around 630,000 people in the UK, is marked by recurring seizures that pose risks of injury, premature death, and impact on social, work, and mental health. The unpredictability of seizures is a major challenge for those with epilepsy. To address this, our team is developing technology that forecasts seizure likelihood using a smartwatch and smartphone app. This technology collects data on known seizure triggers, such as disturbed sleep, stress, infection, and missed medication, and employs machine learning to analyse this data. The forecasts are presented through the app, along with self-management support. Our research focuses on developing and testing this technology for end-users and optimising the AI algorithm. During the University Enterprise Fellowship, I will explore commercialising this technology through training on spin-outs, licensing, intellectual property, and industry collaborations, as well as conducting market research and seeking partnerships with companies for support.

This seizure forecasting technology could significantly improve the lives of people with epilepsy, and commercialising it is crucial for making it accessible to end-users. I’m excited about the University Enterprise Fellowship’s potential for real-world impact. As commercialisation is new to me, I’m eager to connect with academics interested in this field, learn from those who have successfully commercialised medical devices, and explore the complexities of bringing AI-based medical devices to market.


Richard Cole

I am delighted to have the opportunity, through this Fellowship, to develop the Bristol Digital Game Lab’s pioneering work around games for public service. The Lab, which I co-founded in September 2022 as a University of Bristol, Faculty of Arts Research Group, has since charted new possibilities for collaboration between academia and the gaming industry. This Fellowship is an exciting next step in that journey. It will help me put into action a consultancy model that builds on our work advising academics making research-informed games, our collaborations with the third sector using games to explore complex problems, and the value we bring to games development through player insights. This Fellowship comes at an ideal time as we look to firm up our existing partnerships, as well as forge new ones through pitching at national and international industry conferences. It is deeply rewarding to have the Lab’s work recognized in this way, as well as dedicated time and resources to make the most of the intersections that we have opened up.


Lucy McCarthy

I am delighted to receive this opportunity and support from the university to give me the time needed to work on food system change. It takes time to understand the needs of communities, to build key relationships with those already doing incredible work in food provisioning. This fellowship gives me an opportunity to do my best to co-create change, allowing me to engage meaningfully with farmers who are growing, community and charitable initiatives who are providing access to fresh food, to aim to create a security of demand to build a better, fairer and more environmentally resilient food system.

This fellowship will help support a multi-stakeholder public procurement pilot project aim at creating shorter, more equitable and environmentally resilient supply chains. The aim is to support farmers, retain value from food surplus while reducing food waste and helping local communities and other users to access fresh produce under the umbrella of the Circular Agriculture Hub.


Ash Toye

I’m thrilled to have this University Enterprise Fellowship to explore further how my research can be translated beyond academia. Having some dedicated time to focus on this process is invaluable, allowing me to bridge the gap between research and real-world impact.


Angeliki Papadaki

I’m thrilled to have been awarded a University Enterprise Fellowship to explore the commercialisation potential of Meals on Wheels UK – a state-of-the-art website, featuring a unique database and map of Meals on Wheels services, developed to connect communities with essential Meals on Wheels services across the UK. By engaging with different potential partners, my goal during the fellowship is to explore the market value and commercial potential of this resource, helping to establish Meals on Wheels UK as a sustainable tool that supports communities and improves access to social care services.

Being awarded this fellowship is a significant milestone for me. It’s a stepping stone toward making the vision of accessible and equitable social care a reality. I’m passionate about ensuring that older adults and those with care and support needs have access to the services they need to live independently, and this fellowship offers a unique opportunity to help bring that vision to life.


Levi Wolf

My University Enterprise Fellowship will allow me to start a spin-out company focused on helping people make better geographical planning decisions, like where to locate a new school or how to schedule deliveries along delivery routes. These kinds of optimization problems are solved every day by any firm who schedules shift workers, designs delivery routes, or assigns personnel to tasks. When these problems involve geography, special techniques are needed to make good decisions. I’ll be working directly with existing clients to enhance and complete a new software decision support product, implement new computational techniques to solve geographical planning problems, and develop training courses on how to make better geographical planning decisions.

This fellowship is transformative for me. I have over ten years of experience between three different firms and private consulting in this industry, and after having relocated from the US to the UK, I have been attempting to re-build my business. Without the UEF, I would not have the ability to think strategically and develop a platform for further consulting built on cutting-edge geographical science. This UEF will give me the space, time, and resources to consolidate my successful consulting projects, affecting millions of euros in revenue, and develop a platform to cultivate further success. It will be transformative for my research-driven consulting and the commercialization of my work.


This all sounds fascinating, right? I can’t wait to share more information about this year’s cohort and their journey through the world of enterprise and innovation, but this blog isn’t your only chance to hear from them!

Our annual Festival of Enterprise is on Wednesday 4th June. The Festival is a celebration of both the work our UEF and ECEF schemes enable and an opportunity to learn more about the support available across the University for exploring the commercialisation of research. University of Bristol staff can find out more about the Festival and register to attend via Develop.

I hope to see many of you there!

Introducing the 2025 Early Career Enterprise Fellows!

By Michele Barbour

I am delighted to announce our 2025 Early Career Enterprise Fellowship (ECEF) awards! ECEFs are postgraduate research students (PGRs) who wish to explore the commercial applications of their research, and the scheme provides training, time buyout, resource, and specialist support to help our busy PGRs delve into the intersection of academia and industry.

Our 2025 ECEFs

This is our second cohort of Early Career Enterprise Fellows, following the success of our pilot last year. I couldn’t be prouder of both the successful applicants and all those who applied, and it’s exciting to see the appetite for schemes such as this. Read on to hear more about this year’s ECEFs and their focus areas!


Chimwemwe Miti

Being awarded an opportunity to receive dedicated support to transform a bright research idea into a commercial product is a life-long aspiration. Truly timely, the Early Career Enterprise Fellowship will lay the requisite foundation necessary to explore the digitisation of a much needed NHS service. I look forward to the training and eventual showcase of what will be, as a result of this fantastic fellowship, a commercial-ready product. My supervisor and I are extremely grateful to the panel of judges for the award.


Sutharsanan Navaratnarajah

I am honoured to receive this fellowship to advance my research toward commercialisation. I aim to develop a design workflow as a foundation for an origami-based software tool to create defect-free, foldable composite components.


Weiyi Li

I am deeply honoured to be awarded the Early Career Enterprise Fellowship at the University of Bristol. This opportunity not only recognises the potential impact of my PhD research on surgical training simulators but also provides invaluable support to advance its commercialisation and intellectual property development. Through this fellowship, I aim to develop the engineering prototype and translate my work into practical solutions that address critical needs in medical training, ultimately helping doctors to understand surgical scenario. I am more than excited to participate in the fellowship, discover potential commercialisation opportunities, and contribute to bridging the gap between academic research and real-world applications.


Henry Hickson

I am very excited to have been accepted for the 2025 ECEF scheme! I am looking forward to developing my business skills and learning how to commercialise and apply research to real-world challenges. This will be an exciting step in our journey towards using swarm robotics for good for a whole host of applications.


Ziyu Meng

I am pleased to receive this ECEF opportunity. I have worked in three laboratories during the past seven years and accumulated many lab-work experience. However, I am always curious about how lab-stage technology is ultimately transformed into industrial applications. This project gives me an opportunity to re-examine my topic from the perspective of practical application and explore ways to create actual value. Through this project, I aim to transform my chemistry robotic platform system into a commercial application. I would like to gain essential commercialization knowledge and skills to commercialize it smoothly.


Carolina Gaudenzi 

As a PhD student with an interest in the commercialisation of science, I am very excited for the opportunity to explore the possible applications of my research outside of academia. Organoids are “organs in a dish” derived from human stem cells, and recapitulate many of the complex, dimensional dynamics which cannot be achieved with traditional cell culture. They furnish a revolutionary new medium for the personalisation of medicine, the refinement of disease modelling, as well as the testing of novel therapeutics. I hope that through our work on the optimisation and upscaling of organoid production, we will be able to offer valuable services to both the academic and private biotechnology sector.


Umeir Khan

I am excited to be further developing my skillset and taking a proactive step in engaging with enterprise! By the end of the fellowship, I aim to have (a) gained an understanding as to how I can translate academic research to industry, and (b) apply this knowledge to advance the route to commercialisation for my innovation in composites.


Christopher Yi

I am privileged and grateful to be awarded the Early Career Enterprise Fellowship, which aims to support the commercialisation of ideas generated in our research projects. The ECEF will facilitate my exploration of an innovative concept for room scale air filtration, wherein I will develop a technical demonstrator whilst acquiring a holistic understanding of research commercialisation.


I wish you all every success in your ECEF journeys, and I’m sure I speak for plenty of people across the University when I say we’re looking forward to hearing more about your experiences at the 2025 Festival of Enterprise!

In other news, our 2024/25 University Enterprise Fellows are hard at work exploring commercial applications of their research, and we’ll be announcing our 2025/26 cohort very soon. Watch this space!

A look back at one of last year’s Early Career Enterprise Fellows

By Michele Barbour

It’s not long now before I will be able to announce the University Early Career Enterprise Fellows for 2025. Exciting times!

It seems a great time therefore to share another of our 2024 ECEF stories, this time from our School of Education. Nick Gray, PhD and his colleagues developed a product called Tabletop Travels, which is a box containing sensory experiences that transports the recipient to exotic places. Their target market is older adults, who may be unable to travel themselves. I saw the Tabletop Travels product for myself at the Festival of Enterprise last year and could so easily picture what a lovely experience it would be for people in my own circle who for one reason or another are unable to travel and can suffer from isolation.

When asked how he had found the ECEF experience, Nick commented:

“The ECEF enabled me to understand so much more about the commercial possibilities available to our fledgling social enterprise. With this training and support, I was able to contribute effectively to a marketing strategy that really helped us get Tabletop Travels (https://lnkd.in/eSStZwbu) noticed. This work will stand us in good stead as we take our product to market in the next few months. Even though our multisensory travel box for older adults was something of an outlier among the amazing AI and engineering innovations of the other fellows, I always felt that our business mentors recognised its value. The whole fellowship has give me the impetus to push forward with the commercialisation of our idea and we look forward to our first batch of product going out to customers in the coming months. Thank you to all our business trainers and the other fellows for their encouragement, support and friendship.”

When we talk about academic entrepreneurship we often jump straight to the tech innovation – and with good cause, there is much amazing, exciting and impactful innovation across digital, quantum, AI, life sciences, and other sectors. But we mustn’t forget the impact academic enterprise can have in social enterprise and social value, and Nick and his colleagues’ work is a wonderful example of this.

By chance I processed at graduation last week and who was on the front row but Nick himself! Congratulations on your PhD graduate Dr Gray and looking forward to see what you and the Tabletop Travels team do next.

Early Career Enterprise Fellowships: hear from another of our 23-24 cohort, and learn how to apply!

By Michele Barbour

The Early Career Enterprise Fellowship (ECEF) provides training, time buyout, resource, and specialist support to a postgraduate research student who wishes to explore the commercial applications of their research.

Applications for this academic year’s scheme are now open, and more information including the training offered, time commitments and the application form is available on our ECEF webpage. The scheme, not too dissimilarly to my role, sits at the intersection of innovation and academia. It’s an exciting opportunity to explore the commercialisation of research and pick up skills that will be useful for a future career, academic or otherwise.

Don’t just take my word for it, though.  Following last month’s blog post, I recently caught up with another of our 2023-24 ECEF cohort to hear about their experiences. Read on to find out more, and I hope you’re inspired to consider the Early Career Enterprise Fellowship!


Elena Fillola Mayoral

Elena is a PhD candidate in AI for Climate, and her research revolves around using AI to speed up greenhouse gas emissions reporting and validation. When reflecting on her experiences of our inaugural ECEF scheme, Elena shared these comments.

“Receiving the Early Careers Enterprise Fellowship (ECEF) has provided me with a new perspective on my research, particularly in terms of practical application and scalability. I explored how our system to infer greenhouse gas emissions could be implemented as a cloud-based solution and made accessible to a wide range of users, as well as researched the wider emission monitoring sector to better understand our technology’s role. The training was invaluable to learn more about the commercialisation journey and to define objectives for our potential enterprise. On top of this, I received six months of university-funded incubation support from SetSquared, an exciting opportunity to work with their team and Entrepreneurs in residence to continue shaping our path to deployment!”

We’re so pleased that Elena found the ECEF experience beneficial and are excited to see how her research and entrepreneurial journey continues!