By Michele Barbour
Ahead of this year’s Festival of Enterprise, our annual flagship event which celebrates the intersection of industry and academia, Manda Baynes (Innovation Officer, University of Bristol) and I have been sitting down with our University Enterprise Fellows to talk all things enterprise!
In the latest in our interview series, we had the pleasure of speaking with Dr Rob Sharples, Senior Lecturer in Language and Education at the University of Bristol and founder of a new university spin-out company, Heddle. Rob shared his journey from being a teacher to academic to entrepreneur, highlighting his passion for supporting multilingual children and the importance of being willing to swim against the tide and try something new.

A Passion for Education
Rob has always been passionate about working with children. He spent ten years as a teacher before pursuing a doctorate. “My PhD focused migrant pupils and their teachers”, Rob told us, “which was a natural fit with the research community at the University of Bristol.”
Rob’s journey into academia was not the typical one, in that he left a job he loved to embark on a research career. “I always say to people when they ask if they should do a PhD, put it off for as long as possible,” he said with a smile. “It’s that motivation when you can’t possibly not do a PhD that drives you to devote years of your life to a single question.”
Rob’s perspective as a teacher-turned-academic put him in a strong position to develop interventions that really work in the field. “When I was a teacher, I worked with migrant and refugee families, primarily teenagers outside of school,” he recalled. “Language teaching was a big part of it but we also worked with charities and other agencies to get the right support in place. This experience of working collaboratively and looking at the wider context of these young people’s lives was very valuable when I came into the university.”
Rob’s research has led to a series of interventions that teachers can use, with little training, to improve the attainment of children who are new to English. But with nearly two million bilingual children in England alone, he needed a new approach to get that support where it was needed. This gave rise to his spinout company, Heddle.
The Heddle story so far – Innovative Tools and Resources for Teachers
Rob recently founded spinout company Heddle to make that expertise available to every teacher. As he explains, “we started with video courses and resource packs for specialist teachers, but we’ve had to expanded quickly to meet demand.” Heddle now offers a core membership for schools as well as specialist consultancy to multi-academy trusts and international schools, and is developing new edtech tools as well. “By the end of the year, our new digital assessment will give teachers precise, personalised recommendations and give an unparalleled level of insight to school leaders”.
It is urgently needed, as the new company addresses the gap left by the withdrawal of guidance and policy over the past 15 years. Rob emphasises the importance of supporting the teacher-student relationship and ensuring that technology enhances, rather than replaces, this crucial dynamic: “Most edtech works great for students who can engage with it, who have the access and the support networks, but it’ll never reach the kids I want to support, and it can never replace their relationship with a teacher. Heddle exists to make teachers’ lives better, not to replace them”.
The importance of a University Enterprise Culture
Rob is one of the 24/25 University Enterprise Fellows which, alongside the ARC Accelerator, has provided him with time, support, and resources to further his enterprise ambitions. Rob is acutely aware of the importance of the supportive enterprise ecosystem in the University and the wider city, and the benefits of being part of a community of academic entrepreneurs. “The University has been absolutely fundamental to what we’re doing now,” Rob emphasised.
He describes the University Enterprise Fellowship as a cornerstone of his success, providing him with the time, space, and resources to develop his ideas. “The fellowship provides credibility and legitimacy for activities which might otherwise be considered peripheral to an academic career”, he adds. “That has been invaluable.”
Rob also highlights how the network of Enterprise Fellows has offered a sense of belonging and mutual support. “As an academic entrepreneur, you feel sometimes that you’re a bit of a square peg in a round hole,” Rob said, “but the fellowship gives you a community of people who also don’t fit the traditional academic mould: like-minded individuals who share a passion for tackling real challenges at scale.”
Looking Ahead
When asked what advice Rob would give to other academics and researchers who might be interested in exploring enterprise opportunities, he recommends taking advantage of the support available and explore the many events, lectures, masterclasses and online resources that allow them to test their ideas in a low-risk environment. “It’s a safe, well-supported way to take a risk,” Rob said. “Who wouldn’t want to try that?”
Rob is excited about the future of Heddle and the impact he hopes it will have on the experiences of children and teachers. He acknowledges the challenges of balancing his academic career, entrepreneurial ventures and personal life but he thrives on the fast-paced, ever-changing nature of his work. “I like the slightly frenetic side of it,” Rob admitted with a grin. “I like having a point in the horizon to aim for but not knowing how we’ll get there.”
Thanks, Rob! If you’d like to hear more from Rob and our other University Enterprise Fellows, sign up to the Festival of Enterprise (Wednesday 4th June). In the meantime, I’ll be back soon with another UEF profile!
Rob Sharples spoke with Michele Barbour and Manda Baynes in April 2025